paper examines the convergence of economic, political and cultural agendas
in London and Europe in the early 21st century. Recent developments have
opened up the field in which artists are encouraged to operate, including
cross-promotional activities that redefine and diversify their practice.
As a result, identities based on terms such as artist, curator, critic
and gallerist have come under increasing pressure as the range of activities
and professional services in culture expand. Culturepreneurs are intermediaries
who sell services to and trade knowledge with a variety of clients outside
the gallery system. The paper will conclude with some thoughts on the
role of culturepreneurs in the field of digital culture.